Everyone is doing and availing of the advantages of blogging. But how effective is it for small businesses? Many businesses are likely thinking if blogging can really work wonders for them, or it only works for bigger companies. But luckily, blogging isn’t a form of marketing that only works for a bigger business. In fact, blogging plays a major role in businesses of all sizes.
Bigger companies have a separate team to maintain their blogging but will it work for small businesses? If you run a small business, you are wondering for chances if blogging is worth the time and effort. The short answer is a big YES!
Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive relevant traffic to your site, and attract more prospective customers to your website
The following are the 15 advantages of blogging that your small business will get if you properly practice and implement all the best practices in blogging.
Benefits of Blogging
1. Boost your SEO
Search engines love SEO optimized articles, and when you post relevant and optimized content regularly on your blog, it is going to aid all your SEO efforts. If done properly, it will increase your overall website ranking and authority.
2. Generate Traffic
Traffic to your website can be achieved with Search engines, social media, and paid ads. But, an SEO optimized blog with researched keywords in it, will appear in search engines and drive free targeted traffic to your website.
3. Shareable Content
A benefit of blogging is which it is created for people to share your link. If your blog provides information or solves other’s problems, people love to share it. This will in turn create a potential for viral traffic.
4. Get Strategic
With increasing traffic, you will get in the habit of closely examining your website’s analytics and gather all kinds of insights about what works and what doesn’t work with your audience. Your marketing will get more strategic by day.
5. Grow your Email Database
When people reach your blog, the article should inspire people to opt into your email newsletter list. Because a powerful email marketing will fetch a lot of traffic to your website.
6. Engage with Customers
A proper blog with the right strategy will bring massive traffic to your site. Blogging actually will convert potential traffic into leads and leads into customers.
7. Connect with Customers
A blog is a practical and powerful way to share useful, relevant, and problem-solving information with your customers. If you solve your customer’s problem, you will earn the trust and that will get you more customers.
8. Receive Feedback
The comment section in a blog allows users to share their experience with your products or services. It will help you to adjust your brand and marketing strategy based on the feedback you receive.
9. Connect with Like-minded
Blogging allows you to connect and team up with other influencers and leaders of the same niche who can be instrumental in building your business.
10. Build a Community
Community helps you connecting one-on-one with your current and potential customers, getting them continuously engaged with your activities. Also, you can allow potential customers to interact directly with you through the comments. Regular clients could be invited for a guest post, share their experience or you can use them to create user-generated content which will attract more customers for your business.
11. Stand Out
You can stand out among other small business owners and can create valuable stuff for your readers. Did you know? According to a 1% rule, there is only 1% of the users of a website add content, while the other 99% of the participants only lurk. So be a member of that 1% content provider and stand out from the rest.
12. Establish Authority
Your business blog is the base of all your content marketing efforts where you share your expertise, story, and case study that earns you the authoritative status in the long term run.
13. Build High-Quality Natural Backlinks
Once you have written many article and established an authority. Focusing on publishing blog posts that are relevant, useful, and original will attract multiple natural backlinks to your site which will greatly benefit SEO. Your link building process gets easier, as people trust and love your content, they will link back to your site.
14. Make Millions
Maybe or may not be. However, everything with purpose works. All your post is a long-term asset. If you learn how to blog properly, your marketing costs will decrease, whereas your sales increase.
The learning process never ends. If you wish to grow your business, you need to learn and implement certain things for your business. But there is no denying that you are going to learn a lot about yourself and the world around you. Writing out and sharing your thoughts & experience is a great way to utilize something which you have learned. Also, writing will help you to become more comfortable with your experienced topic.
These are the major advantages of blogging for businesses. If you are interested in increasing your digital influence, while projecting yourself as an industry expert, then you should start to utilize the advantage of blogging as one of your marketing strategies.
With minimal effort and expense, you can build credibility, boost search engine rankings, increase website traffic, and increase your relationships with potential and new customers. Blogging is an opportunity that no small business should pass up. If you want to gain more prospects for your business, start your blog now.
Comment below if you think I have missed any advantages of blogging.