Google Ads reports ₹8 lakh in revenue. Meta Ads reports ₹6 lakh. Your ecommerce store reports ₹10 lakh in total sales. Now, when you add the revenue reported by Google Ads and Meta Ads, you get ₹14 lakh. But your business has generated only ₹10 lakh in sales. So, where did the additional ₹4 lakh … Read more
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