Imagine you are running Google Ads and Meta Ads campaigns for an ecommerce business. Your campaigns are performing well, and suddenly your Return on Ad Spend (ROAS) starts dropping. An AI agent identifies the change and recommends pausing three campaigns. It also suggests moving the budget to another campaign that seems to be performing better. … Read more
Google Ads reports ₹8 lakh in revenue. Meta Ads reports ₹6 lakh. Your ecommerce store reports ₹10 lakh in total sales. Now, when you add the revenue reported by Google Ads and Meta Ads, you get ₹14 lakh. But your business has generated only ₹10 lakh in sales. So, where did the additional ₹4 lakh … Read more
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