What is Digital Marketing and its Future Scope in India?

In recent times, the scope of digital marketing is increasing a lot. How is that happening? We can see some crazy people are getting famous overnight on social media and are trending on digital platforms. Almost everybody is using digital media in their preferred platforms. So, it is evident to say that digital is becoming a part of human life and it gave way for huge opportunities in the digital marketing field.

In this digital era, every one of us is connected to the digital world more when compared to our neighbors. Every one of us is desired to see the world digitally. So to reach out to those audiences, being digital is the best and it is convenient. Thus makes it easy for companies right from small business to bigger giants, and digital marketers to showcase their products, skills and makes the best business out of it. It results in creating a vast scope in digital marketing.

Digital marketing is growing day by day. How is that happening? In many rural parts of the world; everyone spends more time connecting to the digital world and they are eager to know more about it regularly; so that makes it easy for the digital marketer to reach the right audience; even from nook and corners of the villages. Have a look at the following image

Digital around the world and Scope of Digital Marketing
Global Digital Volume in 2019

Source: wearesocial.com

This shows a massive number of people being online and using digital media regularly. So your online audience is very high. If you are a skilled digital marketer, you can reach these wider set of audience and can reach out to the needy ones and convert them accordingly. So it is the right time to know what it is?

What is Digital Marketing?

What is Digital Marketing?

Digital Marketing is a promotion of a product or service that is done through digital platforms. Since most people are spending more time on digital and online media; it helps many companies to market and sells their brands to them online. They will target the right set of audiences and withstand the intense competition from their competitors that lags the digital marketing skills.

Why not Traditional Marketing? 

Traditional marketing mainly involves advertising the product via newspapers, magazines, and in person. This kind of marketing can be suited for local or regional companies with a huge ad budget. They invest a lot of money in these kinds of ads but its reach to the needy one and targeting the right audiences is very difficult. In spite of it, some companies are opting for it to reach their local audiences. Most people just skim through these ads and only if they need anything; they will search it with the entire magazine or newspaper.

Check out the following stat: 

Indians Search queries online
Indians search queries online

Source: financialexpress.com

These stats show that most of the people are online regularly. They are searching for almost everything online. Many people are connected digitally by social media in their respective platforms; it is easy to reach them on their preferred platforms rather than spending more on your traditional marketing. Digital marketers will target the right audience and delivers it to them. It is cost-effective for the startup or small businessmen since the newspaper and magazine ads are too much for them to bear. 

Generally, people love to see as many creative and colorful ads as compared to that in the newspapers or magazines, thus digital ads create more impact on the viewers. As a result, the interested audience ends up buying the brand. Here, the conversion rate and return of investment is high if you target your right sort of audience.

Scope of Digital Marketing:

In India, everyone has a smartphone and a high-speed internet connection to it. Thanks to Jio, (which increased the digital marketing scope) India has minimal internet rates compared to many other countries. Digital marketing is making its impact, and it is growing at its own pace. As the market and digitization grow, the number of jobs available for all sorts of digital marketing will be in higher demand. If you want to start a career in digital marketing, now is the right time.

Have a look at the stats, it shows the clear increase in internet usage among people

Internet users statistics in India
Internet users statistics in India

Source: medium.com

The government of India is taking an immense interest in the scheme DIGITAL INDIA (from 2014) and has allocated Rs 3,750 crore for the fiscal year 2019-2020, which will increase in the upcoming years; as they have witnessed the outcome of the project. So, the number of companies to enter the digital market will be increased in the upcoming years and all sorts of businesses are ready to make an impact digitally

Even now, a lot of investment is made digitally, and with increasing people’s attraction towards digital platforms; the scope for digital marketing and the marketer is greater and broader. The following stats show the amount of data used and the amount of traffic created by the people in the online media.

Global Smartphone Traffic and Digital Marketing Scope
Global Smartphone Traffic

Source: statista.com

People have started to use digital platforms like never before. So the online traffic has increased a lot which is easier for the digital marketer to utilize them. Thus, the future is brighter for digital marketers. With the evolution of smartphones and easily accessible internet; digitization will be the crucial factor in the future for the economy; if that happens then digital marketer will be the backbone of it.

Conclusion:

Due to the increased online traffic and many companies are targeting to utilize that traffic, digital marketing scope is a lot. But, there is a huge skill gap to fill these; since certified digital marketing professionals are less in number compared to that of the number of companies opting for that. Many companies are searching for the right agency with skilled digital marketers to accomplish their goals and targets. As you have witnessed, the world needs more digital marketing professionals for their goals.

If you are interested to learn it from scratch, learn it like never before and do join the right teaching agency to bring out your special digital marketing skills.

Your suggestions are always welcome. Do like it and share it if you think that this would help someone. Thanks a lot for your precious time. Have a great day.

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