Hey readers, today’s blog is about free digital marketing courses online (with Certification) that are available online. These courses will also provide free certification if you successfully complete the course. Digital Marketing is all about the combined skills of Analytics, Advertising, and Marketing. To Acquire these skills, practical implementation along with the course is important.
So many companies and digital marketers are creating various free & paid digital marketing courses and selling them both offline & online for a very high price. Only a few sell those courses for a nominal rate. Fortunately, even in 2020, top companies like Google, Microsoft provide courses & certificates for most digital marketing skills for free.
But you can get a lot of information on digital marketing from the best & top companies out there for free and the best part is you will get free certification from the companies. Companies like Google, Hubspot has its own academy for free digital marketing courses online with videos, resources, forums.
After completing the course, you have to take their tests with which they will provide you the course completion certification in digital marketing which has immense value in the markets.
Bing Ads is a Microsoft and Yahoo’s alternative platform that is trying to compete with the well-known Google AdWords. They essentially provide the advertisers with a single platform to place ads on two of their search engine results pages (SERP) i.e. Bing and Yahoo. The certification is free to access with a profile in Microsoft account. You can access the course, read, train, and take the exam from here.
With this certification program, One can increase his/her Bing ads proficiency, reporting knowledge, and learn how to optimize ad campaigns better than never before. Another benefit of this course is that once you complete it successfully, a batch will be added to your profile as a certified professional in Bing’s member directory. Bing Ads Certification validity is 12 months from clearing the exam.
Google Academy for Ads comes with various courses right from fundamentals to ads measurement certifications. Academy of ads focuses on different AdWords techniques and their metrics that help to create, manage & optimize ad campaigns. This free certification course includes setting up a Google Adwords account, learning AdWords in different formats like Search, Display, Video, and Shopping. These courses are offered through Google’s Skillshop with a number of other courses which can be viewed here. The different AdWords free certification courses are as follows:
- Display Certification
- Search Certification
- Ads Measurement Certification
- Video Certification
- Shopping Certification
These courses are made up of pictorial and text format lessons & tutorials. There are puzzles and assignments in between courses to keep the readers engaged. After the completion of each course, you need to take an assessment. This assessment is time and score bound. A minimum of 80% score is needed to successfully complete the course. Certifications will be updated after completing the course. It is valid for 12 months from the date of completing the exam.
One of the top skills is to measure your digital efforts correctly which is vital to understand your business. That’s why Google Analytics Academy is the one to take in order to learn all about Google Analytics. Google Analytics is an amazing free tool to track all your website activities. This course helps you to understand, how to use the tool and analyze the data. Google Analytics course has made a Demo Account for individuals that help in accessing real-time data and to learn from analytics from real-time experience. The following is the structure of analytics academy course designed:
- Google Analytics For Beginners
- Advanced Google Analytics
- Google Analytics For Power Users
- Getting Started With Google Analytics 360
- Introduction To Data Studio
- Google Tag Manager Fundamentals
Google Analytics Academy elaborates on how to create & set up an analytics account, how to analyze basic data, reports related to the behavior of the audience, track campaigns, and reporting. A newbie beginner can learn analytics from the basic level and then upgrade to a higher level with each of the courses. Meanwhile, one needs to score 80% or above to get the Google Analytics Course Certificate which will be valid for 12 months.
Google Digital Unlocked is a part of Google’s Digital Garage, an initiative taken by Google to help Small and Medium Size businesses to learn the basics of Online Marketing. If you are a newbie and want to get an idea of what is digital marketing, then this is a good course to take on. Accredited by Interactive Advertising Bureau Europe and The Open University, the certification is globally recognized which is a great way to boost your career.
Google has launched an app- Primer to provide training. Primer teaches many small-medium size business’s skills to develop their business online. Primer works offline and is available on the Play Store for download. This course has 26 different modules that cover all the aspects of Digital Marketing right from building your online presence to get noticed socially.
These courses are designed to help you build your career & your business. All courses include both video and text materials and some can be completed in 3 hours while others can take up to 40 hours. This Online Digital Marketing Certification is considered as one of the top certifications across the field.
Hubspot is one of the leading companies in the digital marketing industry with a range of tools including CRM, SEO tools, content marketing, and sales. With being a developer and marketer of sales, services, and marketing products, the company came up with free certificate courses for all three fields i.e Sales, Services, and Marketing. Hubspot’s Digital Marketing courses cover almost all important fields.
The most famous courses are Content Marketing (14 lessons with 54 videos), Inbound Marketing(11 lessons with 37 videos), and Email Marketing (10 lessons with 28 videos).
Besides the above courses, they also offer a number of courses (with & without certifications) that cover Search Engine optimization, blogging, Social Media, Facebook ads, and other online marketing channels. These courses are focused on Inbound Sales and Marketing taught by market experts.
The courses have many lessons with useful videos, downloadable resources, and quizzes to check the knowledge in between the topics. After completing the course, there is an exam with 60 questions for a duration of 90 minutes to get certified. These certificates can be downloaded and also attached to your Linkedin Profile to let people know about your accomplishments.
SEMRUSH is one of the most successful digital marketing tools available for SEO and SEM. In order to serve their users and customers better, they have created an academy with their toolkit courses and free digital marketing courses. Their courses cover major digital marketing disciplines including SEO, Pay Per Click, Content Marketing, Affiliate Marketing, and Social Media Marketing.
This academy covers both the basic and advanced concepts of SEO and it helps you to use SEMRUSH more effectively, there are courses that cover general concepts like SEO fundamentals, PPC fundamentals, technical SEO, and social media marketing.
In addition, you’ll get to learn how to use SEMRUSH correctly and this can increase your chances of running successful digital marketing campaigns. The course’s main language is English, but many of the courses are also available in Spanish. The course material includes both the video and text. Reputable digital marketing professionals of SEMrush teaches all these courses.
Twitter Flight School is an online learning platform that teaches you about advertising on Twitter. It helps us learn; how to engage with the audience using Twitter. Twitter Flight School teaches basics to advanced in ads, ads manager, and creating a video campaign.
Twitter’s courses will teach you how to write the best copy you can in less than 140 characters. It will also show you how and where to use hashtags, and the best ways to use Twitter in advertising campaigns. The case studies covered in Flight School are fascinating and full of good & easily consumable lessons.
To summarize, the videos of topics are usually 15 minutes long and even some are shorter than that. Twitter Fight School courses are available in multiple languages. The exam will be at the end of the courses, on successful completion of the course, a badge will be awarded. The Badge can be displayed across professional platforms.
These are the digital marketing courses online available for free and many digital marketers are dying to get the certifications from. Remember, Digital marketing is not a single piece of cake but it includes a number of principles that cover all the online marketing channels. It is necessary that you need to acquire a different range of skills to become a successful digital marketing professional.
Acquiring a digital marketing course is one of the best ways to acquire those skills fast. It is equally important for you to concentrate on developing your real-world experience by either working on your own website, getting a job as a freelancer, or joining an established digital marketing agency.
All the free digital marketing online courses listed above are free and perfect for beginners. You can check out the courses above and enroll in it. Once you complete it and you will acquire the certificates from the global companies. After acquiring the certification in digital marketing to get your desired job, prepare well for digital marketing interviews, and get placed.
Did I miss any good digital marketing course from the top companies around the world? Let me know in the comments section below.